Community college leaders need to get a lot better at fundraising, write Neil Kreisel and Vanessa L. Patterson, president and executive director of the Foundation for Santa Barbara City College, in the Chronicle of Higher Education.
Underfunded community colleges risk becoming “separate but unequal institutions in the higher-education landscape,” warns a Century Foundation report.
. . . For each dollar given to a four-year college, only a cent or two goes to support community colleges. The Century Foundation’s study found that the average benefit from private and group donations, grants, investment returns, endowment income, and the like per full-time student to private research institutions was $46,342, compared with $372 for community colleges.
Santa Barbara and Walla Walla Community College, in Washington State, were awarded the Aspen Institute’s 2013 Aspen Prize for Community College Excellence. Without private philanthropy, community colleges can’t develop programs to help students succeed.
To begin with, community colleges need to develop relations with alumni, who often identify with the four-year college from which they earned a degree. A recent survey by the Council for Advancement and Support of Education showed that an average of one-half of one percent of alumni contributed to a community college in the 2012 fiscal year. The comparable number for four-year universities nationwide is 13 percent.
. . . Fewer than 60 percent of survey respondents said their community college maintained an annual operating budget for alumni relations. Among those institutions that specified an alumni-relations budget, the average annual amount was a paltry $23,611. To develop an alumni giving program—the cornerstone of marketing campaigns—community colleges need a healthy revenue flow for staff, technology, and donor-program development. In turn, increased donor dollars will improve existing academic programs and help support efforts to help students succeed.
There are signs of hope, they write. Community colleges have received federal grants to expand opportunities for first-generation students and increased support from foundations. Donations are up. But colleges remain short of the money needed to improve and innovate.
Going after bequests from baby boomers could help community college fund-raising campaigns, reports Community College Times.
“Within 10 years, 50 percent of community colleges will have robust planned-giving programs,” increasing from just 10 percent now, said Joe April, senior vice president with the Armistead Group, a consulting firm that specializes in fundraising for community colleges. “It’s going to be huge for the community college world.”
Many community colleges provide good value for students, write John Engler and Richard W. Riley, who co-chair the Aspen Prize for Community College Excellence, in the Huffington Post.
Our nation’s 1,200 community colleges now enroll the majority of college freshmen and sophomores, they write. Many colleges are innovating to increase students’ learning, support low-income and minority students and work with local industries looking for well-trained workers.
At Santa Barbara City College, one of the 2013 Aspen Prize co-winners, professors push students to aspire to a bachelor’s degree.
They teach their classes to the standards of California’s four-year state universities, explicitly aligning curricula and extensive support services for students to succeed at institutions like nearby UC Santa Barbara. With success! The college has increased the share of full-time students who transfer to four-year schools to 57 percent — an exceptionally high rate.
At Walla Walla Community College, the other 2013 Aspen Prize co-winner, college leaders continually revamp programs so that students’ education meet the demands of jobs available in the region’s economy. And when the region struggles and there aren’t enough jobs, college leaders help to create them. In the last decade they founded a winemaking program, which helped jumpstart the local tourist economy. The college has become a national leader in programs ranging from wind energy to nursing to tractor maintenance. As a result, new graduates from Walla Walla earn wages that average 80 percent higher than those of other new hires in the region.
Tuition ranges from $1,400 a year in Santa Barbara to $4,000 per year in Walla Walla. Students don’t have to worry about higher interest rates on student loans because few need to borrow.
Santa Barbara City College, which launches many students on the path to a bachelor’s degree, and Walla Walla Community College, which excels in job training, are winners of this year’s Aspen Prize for Community College Excellence. Each college will receive $400,000.
Students at each college spoke at the presentation. Edith Rodriguez, the daughter of Mexican immigrants, “learned about Santa Barbara City College in a high-school assembly shortly after her release from a juvenile detention center,” reports the Chronicle of Higher Education. A six-week summer bridge program and a support group for students interested in mathematics and science persuaded her to major in electrical engineering.
Getting in front of prospective students is vital, said Lori Gaskin, president of Santa Barbara. “We reach out to students like Edith even before they set foot on campus, before they realize that college is a potential opportunity for them,” she said in an interview. “Our students don’t necessarily have role models or cheerleaders at home.”
Sixty-four percent of the college’s first-time, full-time students transfer or graduate within three years, compared with the national average of 40 percent.
Walla Walla Community College also posts higher-than-average transfer rates, but won for its workforce training programs in high-demand fields including wine making, wind energy, and watershed ecology. ”In 2011 its new graduates earned $41,548, or 79 percent more than what other new hires in the region were making,” reports the Chronicle. “Since Walla Walla began its viticulture-degree program, the number of local wineries has grown from 16 to more than 170.”
By building the wine industry, Walla Walla Community College‘s Enology and Viticulture program may have saved a community, according to Learning Matters. Eighty percent of program graduates find jobs in the wine industry.
The college is one of 10 finalists for the Aspen Prize for community college excellence.
Valencia’s Start Right program has raised student success rates by providing early advising and orientation and redesigning introductory courses. “All the failure occurs at the front door,” says Sandy Shugart, the president since 2000.
. . . because data showed that students who start classes late are the least likely to complete them, nobody could add a course that had already met, even once. But the school didn’t want to slow anyone’s progression. So for the classes first-time students typically take, Valencia created “flex start” sections a month into the semester for students enrolling late.
. . . Two-fifths of Valencia students—including all those with the greatest developmental needs—now take a course called Student Success, where they create a personalized education plan and learn organizational skills. ow.
As a result, more remedial students are passing and moving on to college-level classes.
“Finalists with distinction” are: Walla Walla Community College (Washington), West Kentucky Community and Technical College (Paducah, Kentucky), Lake Area Technical Institute (Watertown, SD) and Miami Dade College (Florida). Each will receive $100,000.
Go here to view the webcast of the event in Washington, D.C.
Community colleges should be included in the discussion about excellence in higher education, writes Kevin Carey.