“We’re seeing more and more community colleges offering bachelor’s degrees, which is the associated phenomenon,” said Richard Kahlenberg, a senior fellow with the left-leaning Century Foundation. “Shedding the word ‘community’ is an important step toward attracting a broader cross-section of students.”
Henry Ford College has launched a marketing campaign with a new vision statement—”First Choice. Best Choice.”
. . . the school faces big challenges. Its graduation rate within three years for first-time, full-time students typically hovers in the single digits, compared with around 20% nationally for public two-year institutions. A school spokesman said Henry Ford is working to improve its graduation rate as well as its transfer rate—the rate at which students jump over to four-year institutions, which was 39% in 2012, according to federal data.
This fall, three community colleges in Seattle will drop “community” from their names.
In Florida, where community colleges now offer workforce-related bachelor’s degrees, most have switched to “college” or “state college.”