What’s in a name?

Henry Ford Community College is rebranding itself as Henry Ford College. The 75-year-old college in Dearborn, Michigan hopes to start offering a four-year degree in culinary arts.

Almost 40 colleges have dropped “community” from their names in the past decade,reports the Wall Street Journal.

“We’re seeing more and more community colleges offering bachelor’s degrees, which is the associated phenomenon,” said Richard Kahlenberg, a senior fellow with the left-leaning Century Foundation. “Shedding the word ‘community’ is an important step toward attracting a broader cross-section of students.”

Henry Ford College has launched a marketing campaign with a new vision statement—”First Choice. Best Choice.”

. . . the school faces big challenges. Its graduation rate within three years for first-time, full-time students typically hovers in the single digits, compared with around 20% nationally for public two-year institutions. A school spokesman said Henry Ford is working to improve its graduation rate as well as its transfer rate—the rate at which students jump over to four-year institutions, which was 39% in 2012, according to federal data.

This fall, three community colleges in Seattle will drop “community” from their names.

In Florida, where community colleges now offer workforce-related bachelor’s degrees, most have switched to “college” or “state college.”